Dairy milk silk full ringtone free download

Fortunately premiumisation gathering steam over the last few years with more affluent shoppers helped its case. And there arenвЂ™t too many such examples.вЂќ In such a scenario to create a sub-brand of CDM that sells at 11 times the CDM price, was an onerous task. The premium chocolate itself constitutes about 12% and the market for the premium chocolates has witnessed a sharp growth trajectory in the last few years.Д®laborating on this paradigm, Adrian Terron, executive director, retailer & shopper, Nielsen India says, вЂњThe growing footprint of more upmarket stores, a greater willingness of shoppers visiting these outlets and more importantly, an increasing tendency to create the right 'in-store' theatre around new launches and during big event weeks are helping shoppers migrate to more premium offerings in urban markets.вЂќ The success of Silk in a way reiterates the changing landscape of the country with increasing disposable incomes and higher propensity for indulgence.ДЄccording to Kawal Shoor, head of planning, Ogilvy India, вЂњWhen we started work on Silk, we trawled the marketing and socio-cultural worlds to understand how mainstream brands can give birth to strong sub-brands that hit above them. With a market share of 7.5% of the total chocolate market and 52% of the total premium market in India (according to Nielsen figures for 2012) it has been a highspeed passage for the Mondelez International owned CDM Silk sub-brand. No brand can afford to assume it's created the definitive product, more so in the FMCG world. Chandramouli prefers to call it renovation and not relaunch since the latter, in his view, occasionally connotes a problem that is being solved, whereas here вЂњwe decided to make the best chocolate even better and we were not solving a problem in that sense.вЂќ Many marketing experts would agree that the best time to reinvent for a brand is when the going is still good. The product is smoother and silkier now and the currently on-air campaign seeks to amplify that makeover through digital, outdoor, retail and shopper activation. Shares Chandramouli Venkatesan, director - India snacking and Asia Pacific and developing markets - chocolate lead, вЂњThis process includes a massive change in the formulation, the process, the packaging, and the integrated marketing communications strategy.вЂќ The renovation process started about a year ago and was completed recently.

The messages kept pouring in from heartbroken fans, till it was eventually revealed that this was part of the teaser campaign for the chocolate brandвЂ™s revamp. The furore was in the wake of an announcement of the brandвЂ™s imminent departure. In current times, when we are surrounded by dividing forces and forced to see negativity in others, celebrating the goodness and generosity seems like a good brand positioning for a brand which has been loved by so many Indians,' he said.A few weeks ago, the 2.3 million strong Facebook page of Cadbury Dairy MilkвЂ™s (CDM) sub-brand Silk was swamped with saddened and shocked reactions from 'silkaholics' across the country. вЂњThe current campaign is more humane and spiritual in nature.

вЂњThe advertising kept evolving from вЂKuchh Meetha Ho JaayeвЂ™ to the current brand thought вЂKuchh Accha Ho Jaaye, Kuchh Meetha Ho JaayeвЂ™ campaign which talks about extending generosity to oneself as well as to others,' he said.ДЄccording to Harish Bijoor, brand strategy expert and founder of Harish Bijoor Consults Inc., the brand Cadbury has come a long way from its initial functional advertising. Ogilvy is the only ad agency that has worked on CadburyвЂ™s advertising in India. Silk, the company claims, is second largest variant after the mother brand.Д¬hocolates are not part of our Indian food culture, so when CadburyвЂ™s entered India the task was to ensure that the category is adopted, recalled Piyush Pandey, executive chairman and creative director, Ogilvy South Asia. Sensing the varied consumer needs across the country, Mondelez India, between 20, started rolling out value products like Dairy Milk Shots (small balls of chocolate) and high-end offerings like dark chocolate brand Bournville, Fuse, 5Star 3D and Dairy Milk Silk which now comes with multiple variants like aerated bubbly, Oreo and Nuts. вЂњBachchan has a universal appeal and stands for trust, generosity and authenticity and his association has been immensely beneficial for the brand Cadbury,' said Viswanathan.

Dairy milk silk full ringtone free download